How can the unique identity of a region—with its culture, heritage, traditions, and natural resources—be transformed into a thoughtfully designed tourism experience that connects with visitors and creates a lasting impact?
Join us for an engaging upcoming session as we explore the journey from local identity and heritage to meaningful, authentic, and unforgettable tourism experiences.
The session will examine how destinations can recognize and leverage their distinctive cultural and natural assets to create tourism experiences that not only attract visitors but also reflect the true identity of the local community.
Guest Speaker:
Dr. Inas Fares Yahya, Professor and Tourism & Hospitality Specialist at Minya University, Fellow of the British Higher Education Academy (SFHEA), Certified Hospitality Educator (CHE), and Director of Vocational Training at the College of Medical Technology – Jeddah.
This session is part of the Rural Tourism Entrepreneurship & Digital Program for Arab States (RTED Arabs), supporting innovation, entrepreneurship, and digital transformation in the tourism and rural tourism sectors across Arab countries.
Discover how a region’s identity can become its most powerful tourism experience.
Date: Wednesday, July 22, 2026, Time: 1:00 – 3:00 PM
