How Can International Standards Contribute to the Development of Sustainable Rural Tourism?

Join us for a special introductory session exploring how international standards can support the growth of sustainable rural tourism.

This session will highlight the role of ISO 21401, the international standard for sustainability management in accommodation establishments, and its contribution to promoting environmentally, socially, and economically sustainable tourism practices.

During the session, participants will explore:

• The concept of rural tourism and its importance.
• An overview of ISO 21401 and its key implementation requirements.
• Sustainability practices for rural tourism accommodations.
• How ISO 21401 enhances sustainability, operational efficiency, and service quality.
• Key challenges and opportunities for implementing the standard.

Speaker

Dr. Ahmed Abu Amer
Head of the Arab Programs Department, Arab Academy for Science, Technology and Maritime Transport (AASTMT), and Advisor to the President of the Arab Tourism Organization in the Kingdom of Saudi Arabia.

Dr. Abu Amer brings extensive expertise in sustainable tourism, quality management, tourism sector development, and the implementation of international sustainability standards.

Date & Time, Wednesday, July 8, 2026 /1:00 PM – 3:00 PM

Register Now